Expiry date tracking for stores
Stop wasting hours on expiry checks.
Fefo sends your phone an alert before products expire, so you don't have to walk shelf after shelf.
Scan to download
Point your phone's camera at the code
- 30 days of Pro free
- No credit card
- iPhone & Android
Fefo now 3 products expire tomorrow Cottage cheese 5%, natural yogurt 1.5% and 1 more Milk 3% 1L
Expires Oct 14, 2026
- iPhone & Android
- Hebrew & English
- Works offline
- Free up to 150 products
Every expired case is money you already paid your supplier.
And you usually find it too late. When it is already on the shelf, or when a customer brings it to the register.
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Shelf rounds
Walking shelf by shelf and turning every tub. Again and again, every week.
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Stock in the trash
A product you did not get to discount or return to the supplier goes in the trash at a full loss.
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The customer finds it first
Expired cottage cheese in a regular customer’s bag is something the whole neighborhood hears about.
According to the Leket Israel and BDO food waste report (in Hebrew), about ₪5.4 billion of food could have been rescued at the retail and distribution stage in Israel in 2024. The figure covers the whole sector, not a single store.
What does it cost your store?
Set the numbers to match a regular week in your store.
Stock you throw away each year
Plus a year in time spent on check rounds.
The Pro plan costs ₪1,199 a year. The problem costs you times that.
Start 30 days freeEstimate only, based on the numbers you entered. Not a promise of savings.
How it works
Three steps. No typing.
Scan once – the app keeps track for you.
- Milk 3% 1L
Scan the barcode
If the product is in the database, its name fills in automatically.
- Oct 14, 2026EXP 14.10.26
Point the camera at the date
The app reads the date printed on the package and fills it in. You can always edit it.
- Monday, October 128:00
Fefo now 2 products expire in 2 days Milk 3% 1L and 1 more Get alerted in time
Choose how many days ahead and at what time. The alert reaches your phone before the product expires.
AI supplier intake
Snap the delivery note. Products add themselves.
Photograph a delivery note, supplier invoice or product list, and the app identifies the products and their barcodes. Add expiry dates afterwards with Fast Scan.
- Delivery notes
- Supplier invoices
- Product lists
30 pages a month on Pro, 1,000 on Pro+ and 10 in total on Free.
+ 2 more
Features
Everything you need to catch a product before it expires.
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Alerts on your schedule
Choose how many days ahead and what time of day. You only hear about what needs attention.
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Fast Scan
Barcode and expiry date in one flow, product after product, no typing.
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A clear overview
All products by expiry, color-coded by urgency. A separate tab for expired items, day filters, search and categories.
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Teamwork
Add employees with permissions – everyone works on the same list.
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Sold or thrown away?
Mark what was sold and what was thrown away, and see monthly and yearly statistics – including which products you throw away most.
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Products without a barcode
Add products manually with a name and a date.
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A printed checklist for the shelves
Pick a date range and print the products to check (PDF export).
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Works offline
Changes are saved and synced when you're back online.
The difference
Manual checks vs. Fefo
What changes when the app tracks the dates instead of a notebook or spreadsheet.
| Topic | Notebook, spreadsheet and manual checks | Fefo |
|---|---|---|
| Knowing what's about to expire | Checking shelf by shelf | A phone alert, days in advance |
| When expired items are found | Usually on the expiry date or after | Before expiry – while you can still sell or return them |
| Staff time | Hours of manual checks | Check only the products on the list |
| Adding products | Typing into a notebook or spreadsheet | Scan barcode and date, or photograph a delivery note |
| Teamwork | Everyone keeps their own list | One shared list, with permissions |
| What happens to the product | Often thrown away | Moved to the front, put on sale or returned to the supplier |
| Data | Hard to know how much was thrown away | Sold vs. thrown away statistics |
Pricing
Simple pricing. Start free.
Every new business gets its first 30 days of Pro – free, no credit card required.
In every plan, including Free:
- Phone alerts
- Barcode and date scanning
- Teamwork
- A printed shelf checklist
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Free
Great for getting started
₪0
- Up to 150 active products
- 10 AI intake pages in total
- Recommended
Pro
For small businesses
₪99.90 /month
About 2.2 hours of work a month, at ₪45 an hour
- Up to 2,000 products
- 30 AI intake pages per month
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Pro+
For more than 2,000 products
₪199.90 /month
- ∞ products
- 1,000 AI intake pages per month
Subject to a fair use policy
One page = one sheet of a delivery note, supplier invoice or product list.
Billing is handled by the App Store or Google Play, and you can cancel anytime. Prices are in Israeli shekels (ILS); outside Israel, the store shows the price in your local currency.
FAQ
Questions, answered
Can't find an answer? Message us on WhatsApp and we'll get back to you.
What is Fefo?
Fefo is an iPhone and Android app for managing product expiry dates in businesses. You scan the barcode and the date on the package, and the app alerts you before the product expires – so there is time to sell it, put it on sale or return it to the supplier.
Which businesses is it for?
Grocery stores, minimarkets, neighborhood supermarkets, kiosks, convenience stores, health food stores and delis, as well as chains with several branches – and any business that sells products with an expiry date and wants to stop finding them too late.
How do I add products?
There are three ways. Scan the barcode and point the camera at the printed date; if the product is in the database, its name fills in automatically. Photograph a delivery note, supplier invoice or product list and let AI identify the products. Or add a product without a barcode by hand, with a name and a date.
How does AI supplier intake work?
Photograph a delivery note, supplier invoice or product list, and the app identifies the products and their barcodes. Then add the expiry dates with Fast Scan.
When do I get alerts?
You choose how many days before expiry and at what time of day the alert arrives. It reaches your phone and lists only the products that need attention.
Do I need a credit card to start?
No. Download the app and sign up, and your first 30 days of Pro start automatically. When they end, you can stay on the Free plan or upgrade.
Can several employees work on the same list?
Yes. Add employees with permissions, and everyone works on the same product list and sees the same updates.
Can I manage a chain or several branches with Fefo?
Yes. Open a chain in the app, add branches and regions, and invite chain managers, region managers, branch managers and employees with a link or a QR code. Each branch has its own products and alerts. Chain and region managers see all the branches they run on one screen and get a daily summary. Each branch's data belongs to the chain, even when its manager leaves.
Why not just use a notebook or a spreadsheet?
Notebooks and spreadsheets don’t alert you: you have to remember to check them and type every product by hand. Fefo adds products by scanning, alerts you before a product expires, lets every employee work on one shared list and shows how much was sold and how much was thrown away.
Can I export my product list?
Yes. Export the product list for any date range to PDF or Excel – for example, to print a checklist for the shelves.
The next product to expire is already on your shelf. Know about it in time.
Download, scan your first products and start getting alerts. 30 days of Pro free, no credit card required.
Scan to download
Point your phone's camera at the code
